a free Tastings license is included
with every Overproof Team program!
Tastings lets beverage alcohol, wine and beer brands deploy successful in-store sampling events to boost off-premise sales and gather consumer feedback and data. Create a program, set a budget, and allocate sampling events by market, store type and field user. Your field team or brand ambassadors will use the Tastings mobile app., an in-the-field execution tool, to complete events and gather valuable insights and feedback on every execution, verified by store managers.
Talent sets up using brand directions, like location in store, and a predefined item checklist created in program setup.
When the event begins, talent completes a brief data form for each participant, including demographic data, whether the product was sampled and how, customer feedback, and conversions.
Upon store arrival, talent captures data including product price, promotional pricing and inventory, competitor products and pricing, and submits photos of shelf and behind register placements.
When the sampling event is completed, the store manager signs off on sample size and recorded sales as reported by talent, improving your data accuracy and talent accountability.
Talent is also prompted to submit their own event insights for improved feedback to the chain or store. You receive a report after every execution.