Tastings is a first-of-its-kind online portal and mobile app that enables beverage alcohol brands to create and remotely manage in-store sampling events.
Consumer sampling tracking
Talent sets up using brand directions, like location in store, and a predefined item checklist created in program setup.
When the event begins, talent completes a brief data form for each participant, including demographic data, whether the product was sampled and how, customer feedback, and conversions.
Consistent store surveys
Upon store arrival, talent captures data including product price, promotional pricing and inventory, competitor products and pricing, and submits photos of shelf and behind register placements.
- capture pricing & promo information
- competitor analysis
- automated shelf analysis
- tasting station survey
- inventory check
Store manager sign-off & check out
When the sampling event is completed, the store manager signs off on sample size and recorded sales as reported by talent, improving your data accuracy and talent accountability.
Talent is also prompted to submit their own event insights for improved feedback to the chain or store. You receive a report after every execution.