a free Tastings license is included
with every Overproof Team program!

Tastings is a first-of-its-kind online portal and mobile app that enables beverage alcohol brands to create and remotely manage in-store sampling events.

Tasting programs that generate brand awareness and store-verified data.

Tastings lets beverage alcohol, wine and beer brands deploy successful in-store sampling events to boost off-premise sales and gather consumer feedback and data. Create a program, set a budget, and allocate sampling events by market, store type and field user. Your field team or brand ambassadors will use the Tastings mobile app., an in-the-field execution tool, to complete events and gather valuable insights and feedback on every execution, verified by store managers.

  • Easily share instructional videos, messaging,
    dress code and more to ensure quality control.
  • Sampling data gathered by the field user or talent
    gives you the valuable consumer insights and
    product feedback you’re looking for.
  • Summary reports are delivered automatically and
    immediately after every completed activation, and
    include store surveys, competitor checks, and photos.

  • Talent performance data helps you determine which
    brand ambassadors or field representatives work best
    for your brand.

Consumer sampling tracking

Talent sets up using brand directions, like location in store, and a predefined item checklist created in program setup.

When the event begins, talent completes a brief data form for each participant, including demographic data, whether the product was sampled and how, customer feedback, and conversions.

Consistent store surveys

Upon store arrival, talent captures data including product price, promotional pricing and inventory, competitor products and pricing, and submits photos of shelf and behind register placements.

  1. capture pricing & promo information
  2. competitor analysis
  3. automated shelf analysis
  4. tasting station survey
  5. inventory check

Store manager sign-off & check out

When the sampling event is completed, the store manager signs off on sample size and recorded sales as reported by talent, improving your data accuracy and talent accountability.

Talent is also prompted to submit their own event insights for improved feedback to the chain or store. You receive a report after every execution.